Over the past 10 years, my work through JaySoftware Ltd has appeared across national and international platforms including BBC Television, The Guardian, Sunday Times, and three UK billboard campaigns. I architected and built a full-stack multi-tenant SaaS platform — 38 interconnected modules, crypto payments, analytics pipelines, and responsive mobile-first UI — serving 60+ major brands including Sony Pictures, Disney, Virgin Media, Spotify, and the UK Government.
🏢 About JaySoftware Ltd
JaySoftware is an independent digital marketing and communications agency founded in 2010 by Daniel Mason. The company specializes in video creation, relational MySQL databases, search engine optimization (SEO), artificial intelligence (AI), gamification, and strategic digital delivery. Under Daniel Mason's leadership, the agency has evolved into a future-focused hub for digital innovation, combining technical precision with creative storytelling to serve a diverse range of clients across travel, fashion, entertainment, government, and eCommerce.
Industries Served
15 Industries Across 60+ Brands
Featured Work
Major Brand Projects
Walk in as the Expert
Senior Full-Stack PHP Developer / Lead
SaaS & Platform Focus
Multi-tenant platform with 38 interconnected modules, 14+ database tables, role-based access control, session tracking, crypto payments, analytics pipelines, and responsive mobile-first UI — all built from scratch with zero frameworks.
Platform Engineer / Architect
Systems Design & Multi-Tenancy
Tokenkey-based multi-tenancy, calendar-based content scheduling, 4-level video cascade, role hierarchy with ownership enforcement, in-platform link viewer, profile overlays, drill-down accordions — platform thinking, not feature development.
Technical Lead — Analytics & Tracking
Attribution, Pipelines & Insights
Impression/click/lead/conversion tracking with full context, CTR calculations, guest vs member breakdowns, hourly heat maps, referrer analysis, smart recommendations — the skill set for building Amplitude or Mixpanel features from scratch.
Minor Pivot, Massive Leverage
PHP Developer — Legacy Modernization
PHP 5.6 to Modern Migration Specialist
Years of PHP 5.6 constraint enforced clean, compatible code. Expert at spotting upgrade pitfalls — ?? operators, short arrays, arrow functions — before they hit production. You want someone who won't break things during migration.
Crypto/Payments Integration Engineer
Blockchain & Fintech
Blockonomics integration, standalone crypto payment page, user-supplied wallet architecture, web components, QR code generation from funnel URLs, Pay Button over Widget API fallback priority — real shipped crypto flows.
Analytics Engineer / Data Product Developer
Event Tracking & Data Pipelines
YouTube subscription analytics with 3 drill-down views, video view tracking including guests, landing page leads dashboard, session tracking anonymous→authenticated, 4 event types logged with full forensic context.
Your Toolkit Transfers Directly
Technical Product Manager
Developer Platforms / SaaS
Understands creator needs: one-click client assignment, tokenkey limits creating upgrade paths, privacy controls empowering users, Genius Menu showing owner identity — fluent engineering meets user psychology.
Developer Advocate / DevRel
API & SaaS Companies
55 documented development rules preventing regression, multi-tenant architecture knowledge, system documentation expertise — teach, document, and prevent developers from shooting themselves in the foot.
Solopreneur / Indie Hacker
Full-Time Platform Builder
38 components, crypto payments, analytics, 7 service categories, 70+ services, 4 pricing tiers, client-type targeting — this is already a real product. The best job might be scaling it.
Tools, Platforms & Technologies
Backend
PHP 5.6+, MySQL, JSON, AJAX, LAMP Stack, CMS Integration, API Connectivity, FTP Deployment
Frontend
HTML5, CSS3, jQuery, Responsive Design, Cross-Browser Compatibility
Payments & Crypto
Blockonomics, BTC/BCH, Web Components, QR Code Generation, Funnel URLs
Architecture
Multi-Tenant SaaS, Role-Based Access Control, Tokenkey System, Session Tracking
Analytics
Impression/Click/Lead/Conversion Tracking, CTR Analysis, Real-Time Dashboards
Security
reCAPTCHA, SQL Injection Prevention, XSS Protection, Ownership Verification
APIs & Integration
YouTube Data API, Google Maps API, Google Search Console, Meta Pixel, Facebook Graph API
Design & Video
Adobe Photoshop, Final Cut Pro X, Greenscreen Compositing, Motion Graphics, Infomercials
AI & Automation
ChatGPT, GPT-4 Integration, Prompt Engineering, AI Video Generation, Workflow Automation
Platforms & Tools
Google Ads, InVideo AI, OBS Studio, SEO Tools, Campaign Performance Tracking