Eyes on Africa
Get in Touch
Register or login to send direct messages
Turn Your Vision Into a Global Story
Google and the Elba Hope Foundation are equipping 100,000 African creators with cutting-edge AI tools—free. This is Eyes on Africa.
The Program
Eyes on Africa at a Glance
A landmark partnership announced at the Google AI Summit in Johannesburg, jointly funded by Google and Idris Elba's Elba Hope Foundation.
Your Advantage
What You'll Gain
AI tools that level the playing field—no studio budget required.
Create Faster
Use Gemini to draft scripts, generate shot lists, and storyboard in minutes, not weeks.
Improve Quality
AI-powered color grading, sound mixing, and visual effects that rival major studio output.
Reach the World
Translate and localise your content effortlessly. Your story, in any language, for every screen.
Reduce Costs
Independent creators can now bypass prohibitive production budgets. The playing field is leveled.
The Tools
Powerful AI at Your Fingertips
Google's most advanced creative AI tools, now accessible to African storytellers.
Gemini
Google's most capable AI model. Brainstorm concepts, refine dialogue, generate creative assets, and automate your pre-production workflow.
Google Lens
Turn the world around you into creative material—research textures, locations, and visual references by simply pointing your camera.
YouTube Studio AI
Edit smarter with AI-assisted trimming, thumbnail generation, and audience insight tools that help your content travel further.
Message from Idris Elba
"African stories are the most untold stories in the world. This isn't about giving out technology—it's about giving creators the power to own their narrative, control their production, and show the world what we've always known. Eyes on Africa."
— Idris Elba Actor, Entrepreneur, Founder of the Elba Hope Foundation
Is This You?
Who This Is For
You've got the vision. You just need the tools.
- You're a filmmaker editing on a laptop in Lagos
- You're a musician producing tracks from a bedroom studio in Accra
- You're a writer with a script and no budget in Nairobi
- You're a designer building a portfolio in Johannesburg
- You're a YouTuber telling local stories in Freetown
- You create content and want to compete on a global stage
Eligible Nations
Where We're Launching
The initial cohort spans five African nations, with expansion plans underway.
Program expansion to additional African nations to be announced.
The Process
How It Works
Three simple steps from registration to global reach.
Register
Submit your details and tell us about your creative focus. No portfolio required—just ambition.
Get Access
Selected creators receive free access to Google Gemini, Google Lens, YouTube Studio AI, and structured training modules.
Create & Go Global
Use the tools to write, shoot, edit, translate, and publish. Join a network of 100,000 storytellers putting Africa on the global stage.
Questions
Frequently Asked Questions
Everything you need to know about the Eyes on Africa program.
Africa's Stories Deserve the World's Best Tools.
Join 100,000 creators. Access Google Gemini. Put eyes on Africa.
Register Your Interest — It's Free A joint initiative by Google and the Elba Hope Foundation.Learn More
